Ornamental Horticulture Research and Innovation Strategy
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(Français)

The Canadian Ornamental Horticulture Alliance and Vineland Research and Innovation Centre, along with their partners, have set out the research and innovation strategy for the ornamental horticulture indsutry.  This project was funded through the Agricultural Innovation Program (AIP) of Agriculture and Agri-Food Canada.

 

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"Canada’s ornamental horticulture value chain – from production agriculture (nursery stock, greenhouse floriculture and sod) through to landscape design and services – is a core part of Canada’s economy representing over $8 billion in consumer purchases at retail and landscape services.

Research and innovation are fundamental to growing the sector and strengthening its competitive position in a world in which trade in ornamental products is increasingly globalized. Research completed by Deloitte in 2009, showed a sector poised for double digit growth in the Canadian market as retiring baby boomers turn to gardening as a rewarding leisure activity. This opportunity cannot be taken for granted as consumers have many choices on where to spend their discretionary income. Younger generations are conditioned to seek solutions that are convenient and easy and therefore, require ornamental products that deliver instant satisfaction with minimal care." - A National Strategy for Ornamental Horticulture Research and Innovation, pg. 4.

 

This report outlines:

  • The importance of the sector
  • The process for determining priorities
  • Change drivers
  • Innovation strategy goals 
    • Increase profitability throughout the value chain
    • Grow the market across the value chain
    • Increase the favourable image and positive perception of the sector
    • Enable the sector to adapt to and comply with regulations
  • Innovation and research priorities
    • Efficient water use and effective nutrient management
    • Market and consumer research
    • Environmental best practices
    • Efficient use of energy
    • Development of green infrastructure
    • New product introductions
    • Integrated pest management practices
    • Human resource best practices / worker productivity
    • Post harvest technologies and handling

 


 

Stratégie Nationale de recherche et d'innovation en horticulture ornementale

<<La chaîne de valeur de l’horticulture ornementale canadienne, de la production (serres, pépinières, gazonnières) à l’aménagement paysager et aux services d’entretien, fait partie intégrante de l’économie canadienne; elle représente en effet plus de 8 milliards de dollars en achats au détail, aménagements paysagers et services.

La recherche et l’innovation sont essentielles à la croissance du secteur et au renforcement de sa position concurrentielle à l’heure où le commerce de produits ornementaux est de plus en plus mondialisé. D’après les recherches réalisées par Deloitte en 2009, il s’agit d’un secteur prêt à enregistrer une croissance à deux chiffres sur le marché canadien, alors que les enfants de l’aprèsguerre se tournent vers le jardinage pour occuper leur temps libre de manière enrichissante. Cette occasion ne doit pas être prise pour acquise car les consommateurs peuvent dépenser leur revenu discrétionnaire de nombreuses façons. Les plus jeunes générations sont habituées à rechercher des solutions pratiques et simples; elles exigent donc des produits ornementaux qui offrent une satisfaction immédiate pour un minimum de soins.>> Stratégie Nationale de recherche et d'innovation en horticulture ornementale, pg 4.

 

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Le présent rapport expose:

  • Improtance du secteur
  • Processus permettant de déterminer les priorités
  • Moteurs du changement
  • Obejectifs de la stratégie d'innovation
    • Augmenter la rentabilité dans l'ensemble de la chaîn de valeur
    • Fair croître le marché dans l'ensemble de la chaîn de valeur
    • Accentuer l'image favorable et la perception positive du secteur
    • Permettre au secteur de s'adapter aux réglementations et de les respecter
  • Priorités en matière d'innovation et de recherche
    • Utilisation efficiente de l'eau et gestion efficace des nutriments
    • Étude de marché et de consommation
    • Bonnes pratiques environnementales
    • Utilisation efficace de l'énergie
    • Développement d'infrastructures vertes
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